Those who say something is not possible should not interfere with those who are just making it possible.
In numerous segments of industry, rival companies have now reached the limits of technical innovativeness, which means there are few distinguishing qualities left to mention.
On the one hand, the basic emotional theme has to be constantly reinterpreted. New materials, new colours, new surfaces, new textures are required: the success of the product depends on the impression it makes.
On the other, the demand for a reduction in our ecological footprint supports innovativeness and genuine product development, conservation of resources and cost reduction: SUSTAINOVATION.