Do not believe what you see but watch what is happening.
The range of services offered today by trend watchers, visionaries and institutes is extensive. Basic trend statements usually concur, but there is still plenty of creative scope for individuals. Trends only become concrete when they are of relevance to your target group. And trend forecasts are relevant only when they take into account your existing product, presentation and communication concepts.
- a counter-trend
- the involvement of marketing and product development
- the visionary energy and will to influence the future